As social media has evolved over the last few years, so has its cost. More and more companies have hired in-house social media managers who perform the daily executions. While agencies perform more of a consulting role. They show businesses how to use social media properly. If you’re interested in seeing some numbers for estimated costs (based on 2012 trends), click here.
But strategies and tactical executions are not the only costs to consider. Businesses who allow employees to access social media websites are facing huge losses in productivity. And according to some, this social media recreation could be costing the U.S. economy $650 billion per year! According to LearnStuff, every time a someone at work receives an IM, Facebook message or tweet, it takes them 23 minutes to get back on task. Wow!
Check out this awesome infographic that illustrates exactly how social media destroys productivity: